“The Untold Story: How the iPhone Blew Up the Wireless Industry” by Fred Vogelstein, is the title of one of the cover stories in the February issue of Wired Magazine. The story (untold but not-surprising) of how Jobs literally rearranged the power scheme of the wireless industry. It seems that Jobs, once again, put his “golden touch” of coolness, this time on the boiling market of wireless devices. Until Apple came, it was “the-more-features-the-better” line of development (where Nokia and Motorola led the line and the rest followed). But Apple changes the rules of the game with something called LOVE! A mysirious ingredient that this brand knows best how to cook its products with. Love is something Apple produce in every line of products. The article puts it this way: “carriers are learning that the right phone — even a pricey one — can win customers and bring in revenue. Now, in the pursuit of an Apple-like contract, every manufacturer is racing to create a phone that consumers will love“.
It seems that Apple can produce love, the ingridients and formula are, again, not clear, but the outcome is a secret way Apple has to make products people really love to love (not just like or want – there’s the big difference). As one fanboy in the Mechead trailer says: “Only Stee knows. He knows what people really need before they know they need it!”
On the long way Jobs had done from the Mac suads of Guy Kawasaki (Chief evangelist…), where fans were sent against any negative reporter, to protect the fragile ( late 90’s) reputation of the brand – to these days mainstream Jobs, revolutionary reinventing industries (Mass-market music and now wireless) and losing sight of his “old guys”.
Again – from the trailer;
Guy: The community is weakening.
Reporter: And Apple?
Guy: Oh Apple? they couldn’t care less”
