Apple, are you losing them?

Is Apple a vendor or a symbol? what does it mean for people?
How can a (former) computer company build a “religion” of fans (some say fanatics)?
This is the story of a special group of people. Thousands of people around the US.
Some stranger than most us. Some are “normal” like me and you.
This is the story of a community. Not the company.
A community once built on trust and love.
Did the company named “Apple” had ever continuously created the community?
Is immensely-growing-Apple (not Apple computers anymore) actually leaving its community behind, making more flashy stuff and while worrying less to its former evangelists?
What can we learn about the people who built the most legendary brand in history?
Is this the final song of the Mac chorus-line, sang by addicted, “coolness”-driven people?
And we didn’t say Steve you-know-who even once.