Mac-Religion and PC-religion

In the MacHEADS movie (the full version…I saw it!) there’s a women saying: “There are basically two groups of computer users; Apple people and Apple wannabes…”

I think that in terms of forming a “religion” (with idols and devine ideas for salvation and even a Messiah…) MacHEADS really fit to the formula. They worship, dedicate part of their (our) personality and see the manifestation of Apple products in the world as a way of aquiring happiness. You would say that on the other (sane?) side stand a crowd of non-religious people. Ordinary users that just “want it to work for them” (their PC, the application they work on), that doesn’t add any extra value to the devices they use – right? I think not.

It seems that everyone is part of some “brand” cult (nowadays). Traped in some sort of “brand-status-personal ID” kind of ties that binds him/her to a certain group of people, defined by the very brand we consume.