In the MacHEADS movie (the full version…I saw it!) there’s a women saying: “There are basically two groups of computer users; Apple people and Apple wannabes…”
I think that in terms of forming a “religion” (with idols and devine ideas for salvation and even a Messiah…) MacHEADS really fit to the formula. They worship, dedicate part of their (our) personality and see the manifestation of Apple products in the world as a way of aquiring happiness. You would say that on the other (sane?) side stand a crowd of non-religious people. Ordinary users that just “want it to work for them” (their PC, the application they work on), that doesn’t add any extra value to the devices they use – right? I think not.
It seems that everyone is part of some “brand” cult (nowadays). Traped in some sort of “brand-status-personal ID” kind of ties that binds him/her to a certain group of people, defined by the very brand we consume.
Categories: Uncategorized
Tagged: Apple, cult, Mac, MacHEADS, Religion
January 28, 2008 · 1 Comment
Categories: Uncategorized
Tagged: MacHEADS, Trailer
There is a new buzz in town! It’s called MacHEADS the movie, a unique documentary film exploring (maybe by the first time) the amazing world of the cult and culture called “Mac’. Still not in focus? take a look at the trailer in my next post.
I was called by the movie makers (Kobi Shelly – The Writer and Director) earlier last week to take a look at the last version of the film (yes! I saw the whole thing! and it’s really amazing) and to write about the philosophy and cultural aspects of the film.
It will be my honor – so join me on this blog and I will try to raise some very interesting questions, start discussions and even bring some explicit footage (from “the editing room floor”) to talk about.
Stay tuned and push the RSS feed button…There gonna be a lot of fresh stuff here real soon.
Categories: Uncategorized
Tagged: Kobi Shelly, MacHEADS
